Press Coverage

Students Create Campaign to Raise Awareness About Sexual Assault

November 5, 2015 By ThisIsReno

One in five college women are sexually assaulted while in college. That’s why a group of strategic communications students from the Reynolds School of Journalism have launched an aggressive campaign encouraging students from the University of Nevada campus to ask for consent and receive a verbal yes before sex.

'YES! Always' campaign aims to promote awareness of the importance of consent

By Fox 11 News

RENO, Nev. -- University of Nevada students at the Reynolds School of Journalism have worked together to create the "YES! Always" campaign, to address the issues of consent and sex-positive conversations on the college campus.

Inform consent

By D. Brian Burghart

This article was published on 11.12.15.

Yes! Always is a University of Nevada, Reno's marketing class's effort to raise awareness about sexual assault. The campaign seeks to inform the community that any sexual interaction requires a spoken consent, a “yes.” It seems a simple enough concept, but it gets murky where inexperience and alcohol can be involved. The group will host a student-run forum on the topic of consent on Nov. 18 at 5:30 p.m. in the Reynolds School of Journalism. For more information, check out

Students Create Female Superhero to Promote Consent

By Anka Radakovich -

Nov 24, 2015

“Consentress” is the new superhero in town at The University of Nevado, Reno. She’s sex positive, sexy, and starting a conversation about sexual assault on campus.

UNR students create campaign to talk about sexual assault

Siobhan McAndrew, 11:36 a.m. PST November 18, 2015

The University of Nevada, Reno has another mascot.

Consentress was created by a group of 16 communications students from the Reynolds School of Journalism to raise awareness about sexual assault.

The sexy superhero is part of the “Yes! Always” campaign, a movement to encourage students to ask for consent and to receive a verbal “Yes” before having sex.

'Yes! Always' Campaign Promotes Obtaining Consent

Updated: Thu 9:33 AM, Nov 19, 2015

By: Catherine Van

RENO, NV - A new sexual assault awareness campaign is sweeping across the University of Nevada, Reno campus. Students are taking a different approach to talking about sex.

A new superhero is in town to crack down on sexual assault and bring awareness to her peers. Her name is Consentress. She's the face of 'Yes! Always,' a new campaign students at UNR have launched to break the stigma of sexual assault.